A Pakistani brand's journey into China's market at CIIE
Nov 8, 2026
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The CIIE offers Iranian businesses a valuable platform to showcase their products, promote Iranian culture and tap into the Chinese market, said Radin Besharati Loroun, the Iran-China Chamber of Commerce and Industries (ICCCI) representative in China.
The CIIE is not only an excellent platform for showcasing technologies but, more importantly, an ideal place for companies to find partners and pursue co-creation in China, Takeshi Yoshida, president of Sony (China) Co., Ltd., told CGTN at the expo.
China has much to contribute in the fields of automation and technological capabilities, Peter Burnett, chief executive of the China-Britain Business Council, told CGTN. He added that the UK welcomes more Chinese investment in the country and across Europe, supporting the local development of relevant technologies and automation capabilities.
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