UK Vegan, Cruelty-Free Makeup Brand, Organic Eyeliner For Sensitive Eyes Launch

Root Minerals, a London-based company offering vegan, cruelty-free cosmetics and personal care products, adds a new eyeliner to its makeup collection.

London, United Kingdom - November 18, 2023 /PressCable/ —

The makeup brand has launched a new Organic Eyeliner for Sensitive Eyes, a velvety glide eyeliner made from pure minerals and plant-based ingredients.

For more details, please visit https://www.rootminerals.com

With the addition of the organic eyeliner to its vegan-certified line of cosmetic products, Root Minerals wants to cater to individuals with sensitive skin around the eye area, while staying true to its focus on ethical, high-performance makeup products. The eyeliner comes in two colours, black and brown, and is made from coconut, jojoba, avocado and castor oils, carnauba wax, and other ethically sourced natural ingredients.

A report from UNiDAYS, which surveyed 4,845 UK students, revealed that respondents were willing to spend 10-20% more on ethically sourced and vegan beauty products, with 43% of them refusing to purchase animal-tested products altogether. Root Minerals’ values are aligned with the shift towards a more environmentally conscious world, keeping all its products rooted in nature, sourcing ethically, and using high-quality raw ingredients.

Root Minerals is a vegan-certified, cruelty-free, professional beauty brand with a range of over 50 super pigment eyeshadows, 30 organically infused lipsticks, 36 foundation shades, and more. From oily to sensitive skin, the company’s products are designed to accommodate all skin types, shades, and undertones.

As a brand offering natural and organic mineral-based makeup, the company ensures that its recently added Organic Eyeliner for Sensitive Eyes, alongside all its other products, is free of additives, chemicals, parabens, mineral oil, perfumes, fragrances, dyes, talc, and harmful fillers such as Bismuth Oxychloride that cause irritation and allergies.

On the 18th and 19th of November, Root Minerals will be displaying samples of its organic makeup collection at VegFest 2023, located at Olympia National in Hammersmith, London.

About Root Minerals

Since its launch at the Olympia Beauty Show in 2016, Root Minerals has worked to make a positive difference in the makeup industry. With its vegan-certified, organic products, the company continues to set a standard for innovation, quality, and ethics.

“Kindness, compassion and love has driven us to create a brand that truly delivers outstanding quality and high performance cosmetics for all skin types and undertones, no matter your background or style,” says founder Jay Bharj, who was inspired to start the company when his wife had trouble finding suitable makeup for her sensitive skin.

Interested parties can find more information at https://www.rootminerals.com

Contact Info:
Name: Jay
Email: Send Email
Organization: Root Minerals
Address: 71-75 Shelton Street Covent Garden, London, England WC2H 9JQ, United Kingdom
Phone: +44-7926-776333
Website: https://www.rootminerals.com

Source: PressCable

Release ID: 89113648

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