May 14, 2019
Market Research Future published a research report on Global Menstrual Cup Market and the report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.
Pune, India - May 14, 2019 /MarketersMedia/ —
The Global Menstrual Cup Market is predicted to expand at 3.50 % CAGR over the assessment period (2018-2023). The market is anticipated to touch a revenue of USD 1514.01 million by 2023 owing to the growth in women populace, asserts Market Research Future (MRFR). Menstrual cup is an eco-friendly alternative to sanitary pads and tampons and is derived from medical-grade silicone. A female sanitary product in the form of a bell-shaped cup, menstrual cup can be inserted into the vagina during menstrual cycle and prevent leakage of menstrual fluids.
Menstrual cup have become one of the most affordable solutions for female hygiene. They possess a lifespan ranging from 1-10 years and are reusable which makes their demand high in the market. The availability of different cups with various sizes, rising awareness among the female populace, growing number of awareness campaigns which are being conducted by the manufacturers, educational institutes, and the women communities are some of the major reasons driving the market during the review period. Also, government initiatives to educate the women population about hygiene and guidelines to use the cup is also growing the product demand in the market. For instance, Serithi Campaign which was launched in South Africa in the year 2015, aimed to address the issues faced by young girls to deal with menstrual cycle.
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In addition, with the growing penetration of e-commerce and online options available for the marketing of menstrual cups, the demand for the market is predicted to achieve higher levels of growth in the coming years. For instance, in November 2018, in order to make moon cups more mainstream, ASOS has begun to sell its menstrual cups on online sites.
However, owing to conservative societies with low-level acceptance of these products, the market growth is expected to take a hit to some extent in forthcoming years. But, as sanitary pads are not always ideal in every type of situation, menstrual cups generally offer ease of use in that regard, a factor that will bear great news for the market in the assessment period.
Key Players:
The prominent vendors operating the global menstrual cup market include
Lunette,
Anigan,
Diva International Inc.,
Vcup,
LadyCup,
FemCap Inc.,
Me Luna,
Ruby Life Ltd.,
Irisana S.A.,
The Keeper Inc., and many others.
Industry News:
December 2018 – A start-up called StoneSoup that started in 2015 in India, has come up with its latest line of offering – menstrual cups. The design of the cup is highly innovative as well as intuitive, with no rim lines and stain-causing grooves. The menstrual cup is smooth and is bell-shaped, along with a few grip lines. The company, with the new product launch, aims to create an India brand of menstrual cups, which has never been done before.
Loon Labs has created reusable cups which tracks the color and volume of the menstrual fluid. It is the world’s first Bluetooth connected menstrual cup which offers women with analytics and tools to monitor their bodies by using metrics.
Segments:
The market is segmented on the basis of type, product, and distribution channel.
By mode of product, the market is segmented into disposable menstrual cup and reusable menstrual cup. Reusable menstrual cup is presumed to dominate the market during the forecast period. The growth can be attributed to the reusability cycle of these cups which ranges from 1 to 5 years. Moreover, these products are cost-effective and eco-friendly which makes them highly demanding.
By mode of type, the market is segmented into pointy, hollow, flat, and round. Among these, the round menstrual cups account for 43 % of the market share due to the flexible design of such products.
By mode of distribution channel, the market is segmented into retail outlets, online stores, and others. Among these, online store channels account for 62 % of the market share due to penetration of e-commerce stores.
Regional Analysis:
The region of Americas will be leading the global menstrual cup market during the conjectured period. This feat has been possible in the region backed by a number of programs that are conducted by the government for creating awareness among the consumers. Moreover, the presence of leading manufacturers like LENA Cup and Diva International is bound to bring in good news for the regional market in the coming years.
The report predicts that the Europe market will showcase a highly lucrative growth owing to the presence of well-known players. Furthermore, with the growing health care cost, the demand for menstrual cup is bound to get triggered in the region.
Asia Pacific is projected to be the third largest market, registering a steady growth in the healthcare sector, backed by the major contributors like India, Japan, China, the Republic of Korea, as well as Australia. The regional market is set to expand further resulting from the several awareness programs being conducted by a number of organizations along with the government in the region.
To Browse Complete Report visit https://www.marketresearchfuture.com/reports/menstrual-cup-market-1407
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Statistical Report, Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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Website: https://www.marketresearchfuture.com/reports/menstrual-cup-market-1407
Source: MarketersMedia
Release ID: 512272
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