Secrets Of High Ticket Closing: Why Closers Can Change The Fate Of Businesses

Closer is not a common profession, yet it is a pivotal role for businesses selling high ticket items because a skilled Closer can directly increase revenue and affect business profits without incurring additional costs.

Houston, United States - September 13, 2018 /PressCable/ —

“Closer” as a profession is not well-known in general. The process of getting new businesses consists of marketing, business development, sales, and closing. The role of a Closer is to get that final ‘yes’ to the agreement, signature on the dotted line, sealing the commitment with a monetary transaction. In other words, Closers don’t involve themselves in researching, advertising, marketing, building sales funnel, prospecting or sales. They have one responsibility: influencing the decision-maker to act in their favor.

As closing is the pivotal link to the amount of revenue a business generates, this is why with the right Closer in a business, the business revenue can be as high as three to ten times of what it might have been doing without one. A Closer is brought in mainly for high ticket items due to the complexity of deals involving large sums of money. For this reason, a Closer is usually entitled to a percentage of the deal that is closed and closing is notably regarded as a high-income skill.

To see closing as a mere skill that can be learned easily is a mistake. Closing is more than a skill. Closing is a way of life. Reading this, one might be thinking, “this is exaggeration” because people don’t understand what closing entails. Closing, in essence, is speaking, breathing, tonality, walking, thinking, sleeping and every aspect of one’s being. A Closer doesn’t just “do” closing. A Closer needs to be committed to the command of the craft in order to be successful.

Think of it this way: if the Closer doesn’t have self-confidence, he/she cannot expect people to work with him/her with confidence. If the Closer lacks conviction in what he/she does, he/she will not be able to influence people. Similarly, if the Closer can never bring himself/herself to spend the same amount of money to buy what he/she is selling, he/she cannot expect to meet people who will pay for what they are selling at the price they are asking for. The people we meet frequently mirror who we are at the core. Call it whatever you like, but the Universe always responds to us in so much likeness that is almost uncanny. This is why closing is not a mere skill to learn offhand without going deep into one’s core. Closing is the lifetime mastery of one’s most authentic self operating at the highest level.

To become a skilled Closer is actually not a difficult task. But it does require the bare minimum of one being willing to be open and coachable. The traits of a sophisticated Closer would be someone who is genuinely interested in adding value to the prospect, emphatic and at the same time dynamic and ambitious with a streak of outstanding business acumen. Good Closers are always great listeners. People find themselves influenced by a Closer to agree to a deal because they can feel that the Closer is genuinely looking to improve their lives with their partnership. This is why a well-trained Closer is not attached to the sale and can turn around to disqualify a prospect if the prospect is unsuitable. This is one of the fundamentals why a Closer cannot be a salesman. Proficient Closers are able to work their magic because the art of closing operates on this basic human psychology: people don’t like to be sold, but they love to buy. At the same time, people enjoy, even yearn, to being listened to.

That effective Closers can drastically affect the fate of businesses selling high ticket items is definitely not an overstatement. Since there is a demand in the market, it might seem strange why then it is not a common profession that we are all familiar with. A possible explanation for this could be because closing is usually lumped together with sales, and as a result, it is often not given the credit it deserves as a specialized skill. This is unfortunate because if closing had been the weakest link for a business, having one Closer could be a world of difference for their revenue and then would they recognize the value a Closer brings to the table.

About the author:

Ellie Cocco is a trained and certified Closer. She is currently in the process of setting up a boutique talent agency that specialises in placing skilled Sales Closers into businesses with a high ticket item to sell. This service is perfect for overwhelmed business owners looking to scale their business to the next level in the shortest time possible by maximising the ROI on marketing and advertising without incurring additional costs. Write in to Ellie at closer@qcocco.com for a strategic session.

This article was first published on LinkedIn.

Contact Info:
Name: Ellie Cocco
Email: closer@qcocco.com
Organization: Virtuoso Closing
Address: 10685-B Hazelhurst Dr. # 21997 Q'Cocco Media Pte. Ltd., Houston, TX 77043, United States

For more information, please visit https://www.linkedin.com/in/elliecocco/

Source: PressCable

Release ID: 406837